Sac Beer Week 2024

SERVICES: Branding, Illustration, Graphic Design

For the event’s graphics, Kilian was asked to create an approachable, fun design that could appeal to a wide audience, be used in a variety of orientations and sizes, while also clearly tying itself to the city of Sacramento. The result was Hoppy, a mascot-style brewer marching through a field of California poppies with the iconic Capitol Building and Tower Bridge in the background, and a friendly sun waving above to top it off.