2016-2022 | SACRAMENTO, CA
Brand Identity, label design, apparel design, tap handle design, mural design, illustration.
Tower Brewing has a rather unique origin story; one that has its roots in the foundation of Sacramento’s now booming brewing industry.
In the wake of Rubicon Brewing Company’s closure, the rights to their IP, including the recipe for the famous Monkey Knife Fight Pale Ale, were acquired by Sactown Union Brewery. Three years later, they came to us looking for a full rebrand to reflect new leadership, focus on heavily rotated taps for a diverse community, and a desire to increase their distribution. The name Sactown Union was too localized to try to sell their beer out of state, so the name Tower Brewing was chosen as their new identity. This paid homage to iconic Sacramento locations such as the Tower Bridge, Tower Theater, and Tower Records, while giving it a more versatile name with potential to grow.